LG Social Characters
Witty brand character motions optimized for social media.
Character
From snowball fights to countdown sparkles, we brought LG’s characters to life with festive charm and wit.
Produced by morenmore, we animated LG’s brand characters, Joy & Rider, in a series of festive motions for their "Say Goodbye to 2023" campaign. Focused on SNS-optimized timing and charm, we carefully crafted each movement—from the impact of a snowball to the sparkle of a New Year's countdown—to ensure a polished and engaging visual story for social media audiences.